Introduction to Pega

Warm Greetings to all!!!

         Let’s begin. By this time, I believe most of us would have heard about Pega as BPM/BRE, CRM or an automation tool etc. Yes, all the above mentioned are correct but actually what is pega?? Is it tool or technology or any new software methodology?  Let’s clear the confusion here.

      What is Pega?

            Pega is a suite of integrated products and frameworks to automate operations and optimize the customer experience. It is not a technology or any software methodology, but a software tool developed based mainly on Java.   It can be called as unified platform for developing the business application that are model driven and process oriented. Pega was founded in 1983 in Cambridge, USA. 

      Benefits of Pega               

•  Directly capture objectives
•  Design once, access anywhere
•  No code or low coding is required
•  Easy integration and scalability
•  Time to market is less

      Pega as BPM, BRE and CRM

            Firstly, Let’s the understand the term BPM, BRE and CRM.

      BPM(Business Process Management):- It is process that helps to automate or optimize, model, execute, control and monitor the business processes with the help of Software.

      BRE(Business Rules Engine):- It is software that manages and executes the business rules.

      CRM(Customer Relationship Management):- It defines the method to manage a company’s interaction with current and potential customers  along with sales and marketing.

      So, Pega  has been designed in such way that it can be used to build BPM, BRE and CRM based  applications. It has all features and capability to build the required Web or mobile based application as well.

      BPM(Business Process Management):

                   

               Every business has a flow or process that are repeatable. Those repeatable process or flow can be modeled using Pega as Casetype and automate the entire flow with no or less manual intervention.

            For example:

                         Opening an bank account, Booking in hotel\flight\train ticket etc.

      BRE(Business Rules Engine):

              All the business process have certain policies or regulation,mandatory compliance to comply. Also, these policies or business conditions keeps changing and it would be difficult for technical teams to incorporate changes very frequently. Also when your application has more business conditions for the processes, it would be difficult to maintain.  As a good practice, all the business conditions or policies can be developed as single application so that it can be consumed by many applications in an organisation. So, with Pega, we can build a rule engine type application(BRE) to maintain and execute the business rules as and when required.

           For example:

                        A bank has rule engine built to check eligibility for the providing the different types of Loan,Credit card and account opening etc.

       CRM(Customer Relationship Management):

                 Each and every business  is solely dependent on the customer. So, it necessary for providing good customer service and manage the relationship between customer in good manner. This would help growth of company’s sales and market. Pega has many CRM based framework applications for customer services, sales and marketing etc. These frameworks applications deliver good experience to customer by providing automated solutions and easily customisable according to your requirements.

           For Example:

                         Customer service application for logging the customer feedback,raising the queries on product and its resolution etc.